Call Scoring

Know what happened on every call, then improve the next one.

Get actionable call feedback as an agent, or create a consistent coaching standard across your team.

Solo agents start a 7-day free trial. Teams get a tailored demo.

MW
Marcus Webb · Outbound
Zillow lead · 3 min 41 sec · today 10:58am
3.4/5
1
2
3
4
5
A solid call. Let's make it a great one.
Trust & confidenceMet
Objection handlingMet
Committed next stepUndefined
You hang up. Then the second guessing starts.

Most calls end without feedback and without a clear way to improve the next one.

Agents make hundreds of calls each month. Managers can review only a fraction. Every other call is left replaying in your head on the drive home, guessing at what went wrong.

The evidence is in the call. Shilo turns it into feedback you can use.

How it works

From call to coaching in three steps.

No new workflow to manage. Shilo captures the call, analyzes it, and delivers feedback in the tools your team already uses.

1
Make calls as usual

Make calls through your existing CRM dialer. Shilo automatically receives the recording, with no uploading, tagging, or manual handoff required.

2
Shilo analyzes the call

Shilo evaluates rapport, discovery, objection handling, conversation balance, and whether the call ended with a committed next step. Your score and feedback are ready within seconds.

3
Review your score and next steps

A score and a detailed report: what you did right, where things veered off course, and recommendations for exactly what to say instead.

00:00 / 03:41
DWDana Whitfield 00:04 - 00:11
Hi, yes — we saw the Maple Court listing go up this morning. Is it still available?
MWMarcus Webb 00:12 - 00:19
It is, and you caught it fast. Are you two already pre-approved, or still weighing lenders?
DWDana Whitfield 00:20 - 00:34
Honestly? The rates are scaring us a little. We keep hearing we should just wait it out.
MWMarcus Webb 00:35 - 00:52
Totally fair, and you're not the only ones. Can I walk you through what buyers are actually paying after credits? It's not the headline number.
The transcript

See what was said, and how the conversation changed.

Shilo identifies speakers, timestamps key moments, and surfaces changes in conversation sentiment. So when a buyer's mood turns at 01:20, you can see it, hear it, and search for it.

The moment the rate objection landed, and the moment it got handled, right there in the record.

One scale, same bar every time

Make call quality measurable.

Every call is evaluated against the same criteria, so improvement is measurable across agents and over time. Your 3 today and your 4 next month are measured against the same standard.

1-2
Needs work
Something went sideways on the call. Shilo shows you exactly what.
3
The standard
A solid, professional call that did its job and kept the deal moving.
4
A great call
Strong rapport, clean objection handling, a real next step.
5
A model call
A call worth sharing as a team example.
What Shilo listens for

It evaluates the behaviors that move conversations forward.

Built on real estate conversation data and designed around the behaviors high-performing agents use every day.

Trust & confidence

Did you build real rapport with the person on the other end, or just run a script at them?

Discovery

Did you uncover the buyer's motivation, timeline, and financing readiness?

Value given

Did the buyer leave with useful information and a reason to continue the conversation?

Tonality & pace

Calm, rushed, curious, confident, or checked out. And how the buyer responded.

Objection handling

When price, timing, or financing came up, did you handle it honestly or duck it?

The next step

Calls with a clear, committed next step are more likely to progress. Shilo flags when that commitment is missing.

Top moments
Named the fear out loud +2
Marcus validated Dana's rate anxiety directly (Totally fair, and you're not the only ones) instead of talking past it. That empathy is the biggest reason this call earned a 4.
Reframed the rate objection with value +1
Offering the after-credits number (it's not the headline number) turned a stall into a conversation and kept the buyer engaged.
Top possible improvements
Lock a time-bound next step +1
The call ended on I'll send you some numbers tonight. To reach 5/5: I'll send them by 7 — can we grab 15 minutes tomorrow at 5:30 to walk through them?
Future-pace the payoff Advanced
Paint the outcome: If the numbers work, you could be walking Maple Court this weekend. Buyers commit to pictures, not paperwork.
Wins counted first

See what earned the score, and what would improve it.

A number with no explanation is just a report card. Every call comes back with the top moments that earned the score, quoted from your actual words, then the fixes that would raise it, each with the exact replacement line.

You find out what to keep, not just what to change.

The moment it turned

See the moment that changed the call, and a stronger response.

Not "improve your closing." The line you said, at the timestamp you said it, and the line that would have scored higher.

What you said, at 3:12
"I'll send you those listings and let's follow up next week to find a time."
Shilo's read: next step, undefined. No day, no time, no commitment. The single most common way real estate calls end.
What to try next time
"I just sent you those three. I'm wide open tomorrow and Saturday. Let's put a time on the calendar right now to walk your top two."
Same intent, 11 more seconds. That's the whole difference between a 3 and a 4 on this call. One sentence you'd never have found by remembering.
Call metricsDana Whitfield · 3:41
Questions asked
0
Discovery is working
Filler words
0
Mostly in minute one
Monologues
0
Longest: 46 seconds
Objections
0
Rates · handled
Talk to listen0% / 0%
Next step created Asked for appointment Appointment not set
Beyond the star rating

Your score shows the outcome. Your habits show why.

Talking 62% of the call. Fourteen filler words before you settled in. A 46-second monologue you'd swear was ten. You'd never catch it from memory. The numbers catch it every time.

And every call logs its outcomes: asked, set, next step. Your habits become trends you can actually move.

The call log

Review every call in one searchable workspace.

Search any contact, filter by date, and see the rating, sentiment, and duration of every conversation at a glance. The whole story of a lead, one row at a time.

ContactDateRatingSentimentDuration
DW
Dana Whitfield
dana.whitfield@gmail.com
10:58 AMToday
4
3 mins
RP
Rosa Paredes
rosa.p88@gmail.com
10:05 AMToday
3
1 min
TK
Tom Kessler
tkessler@outlook.com
07:39 AMToday
3
2 mins
LM
Lena Moreau
lena.moreau@yahoo.com
06:34 PMYesterday
4
1 min
JH
Jay Herrera
jay.herrera@gmail.com
09:49 AMYesterday
4
13 mins
1 - 10 of 110 items1 of 11 pages
Set up in about five minutes

Connect Shilo to Follow Up Boss or BoldTrail. Your agents, pipeline stages, and lead sources sync automatically.

No data entry after the call

Hang up and Shilo writes the summary note to your CRM. You dial the next lead instead of typing up the last one.

Fix a wrong label in 2 clicks

Speaker labels are designed to be highly accurate. If one is wrong, correct it in two clicks and Shilo regrades the call.

For team leads & sales managers

Leading a team? Make call quality visible at scale.

Shilo analyzes the conversations managers cannot review manually, so you can see recurring gaps, coach specific behaviors, and measure improvement across agents, roles, lead sources, and stages.

For team leaders

See where conversations stall, then coach the behavior behind it.

Managers can review only a limited sample. Shilo analyzes conversations across the team, so you can spot recurring breakdowns: the objection that never got answered, the next step that never got asked for.

Every agent held to the same bar, on every call. That's a system of accountability, not a stack of recordings nobody has time for.

"Before Shilo, coaching was guesswork. Now we know exactly which conversations drive appointments, trust, and contracts. It's the first AI tool that actually changes agent behavior at scale."

GA
Gary Ashton
The Ashton Real Estate Group
Four models, one platform

Score each role against the standard that fits the job.

Apply scoring models by role and pipeline stage, so sales, recruiting, and customer-service conversations are evaluated in the right context. Non-Licensed ISA is assigned per agent.

Licensed Sales Customer Service Recruiting Non-Licensed ISA ISA Appointment Setter
See Call Scoring for Your Team

We'll help configure a plan around your agents, call volume, workflow, and coaching needs.

Integrations

Shilo plugs into the tools you already use.

Setup takes about 5 minutes. After setup, Shilo analyzes supported recorded calls automatically and delivers insights in your workflow. You just make your calls and the feedback shows up.

See all integrations Don't see yours? Tell us. That's usually how the next one gets built.
Follow Up Boss
BoldTrail
Lofty
CINC
Sierra Interactive
GoHighLevel
Sure Send
Questions

How call scoring works.

The things agents and team leaders ask before they say yes.

Every call is graded on a scale between 1-5 against three categories: whether you inspired confidence and built trust, how you handled objections and questions, and whether you left with a committed next step.

No. Once Shilo connects to your CRM, every call gets scored the second it ends. You keep dialing the way you already do.

Yes. Every call gets scored on the same 1-5 scale, every time. Your 3 today and your 4 next month are measured against the same fixed bar, not a manager's mood on a Friday.

A summary tells you what was said. A score tells you how it went, against a fixed standard, with the specific replacement line. Recordings preserve the call. Shilo evaluates it, identifies the key moment, and recommends what to do differently next time.

Yes. Many teams set a rating standard, like a 3.7 average before graduating onboarding or earning Zillow leads. Licensed agents, non-licensed ISAs, and recruiters each get their own grading model.

Call Scoring

Know what happened on every call, then improve the next one.

What worked, what to fix, and the number to beat tomorrow.