AI Role Play

Practice real conversations before the next live lead.

Build confidence on your own, or turn your team's best calls into repeatable practice at scale.

Start a solo trial or explore a custom team plan.

Role play · live
Replaying your 10:24am call · rushed, short-tempered buyer
Look, I've got two minutes. What's the number? 0:04
I'll get you there. Quick question first so I don't waste your two minutes. 0:09
…fine. Go. 0:13
You held the frame and earned a question. Now anchor the next step.
End Role Play
Don't use live leads as your practice field.

Practice high-stakes conversations before they cost you an opportunity.

Right now your practice field is a live buyer with a real commission on the line. Botch the objection and the lesson costs you the deal. When a lead carries meaningful acquisition cost, every conversation matters.

Generic scenarios can prepare agents for a script. Real-call practice prepares them for the conversation they just had. Shilo rebuilds the exact call you lost, with a buyer that sounds like the next one.

Three types of role plays

Practice for every stage, from onboarding to difficult objections.

Start on hand-picked scenarios before you've made a single call. Then run back your own calls and work the folders your team built. Shilo can recommend practice scenarios most likely to improve an agent's score.

Start with an example role play

Waiting for you at login: scenarios hand-selected by our team for the conversations that matter most. Get a feel for the tool, and get your first reps in, before you've ever made a call of your own.

Run your own call back

A call scores a 3. Open Role Play. Shilo reconstructs the same buyer, the same objections in the same order, the same rushed tone they had at 4:15. Same call, stakes turned off.

Work a folder your team built

Team leaders can organize strong real-call examples into practice libraries by objection, lead source, role, or sales stage. You work the folder, and you can see the target score you're trying to hit.

One call, seven attempts

See improvement across repeated practice.

Early attempts may score below the original call. That is part of the learning process. Every run after that, the conversation muscle gets stronger, until the words come out on their own.

The rate objection · Tanya's Tuesday call, run back
Illustrative example: improvement over seven attempts
3.1
Live call
2.6
A1
2.6
A2
3.0
A3
3.4
A4
3.5
A5
4.1
A6
4.6
A7
Call with Zillow Buyer (Role Play)
12:39pm today · 3 of 12 attempts
Retry Role Play
Original rating 3
This attempt 5 +2
Scored in22 seconds
Top moments
Secured a specific, enthusiastic showing +2
You confirmed a clear appointment: "I will meet you for the showing tomorrow at noon." A defined next step, agreed to on the call.
Normalized the client's situation +1
"That actually makes a lot of sense. A lot of buyers rent while preparing to own." Empathy first, which lowered resistance before you asked for anything.
Top possible improvements
Confirm precise meeting logistics Advanced
Try: "Tomorrow at noon works. Should I meet you at the front door, or send a map pin?" Future-oriented clarity reduces no-shows.
Not a vibe check

Every attempt is scored and explained.

Practice becomes more effective when agents can see what improved and what still needs work. With Shilo, every role play is scored on the same scale as a live call, against the same three things: trust, objection handling, and a committed next step.

You'll get detailed feedback on what you did better and what you still need to work on. And if you still feel shaky? Run it back until it clicks.

Repetition is the product

Progress comes from repetition.

Difficult objections become easier when agents can practice the response until it feels natural.

Run it as many times as you need

Six tries on the same objection is not failing. It's the entire point, and it's how this is designed to be used.

Nothing is at stake

Test different approaches, learn from mistakes, and reset without risking a live opportunity.

Practice at half speed

Pause, review the transcript, and refine the response before the next live conversation.

For team leaders

Turn your best calls into your team's practice system.

Build practice libraries from real calls, organize them by objection or stage, set readiness standards, and see who is practicing the skills your team needs most.

Onboarding Training12 scenarios
31 / 42 agents completed74%
Zillow Flex Calls9 scenarios
884 / 1,240 scenarios completed71%
Commission Objection8 scenarios
18 / 42 agents completed43%
Pro tip: Use target scores to certify readiness.
Part 1 · The Team Library

Your team's best calls can become your training program.

Turn a top-performing agent's real call into a repeatable practice scenario for the entire team. Not a script about how the call should go. The call, with the buyer who actually responded to it.

Organize practice libraries by objection, role, lead source, pipeline stage, or onboarding program.

Plans are tailored to your team size, training goals, manager capacity, and existing workflow.

Part 2 · The gates

Turn practice libraries into measurable readiness standards.

Want to make the most out of your team library? Set target scores for the most important ones. Here are six ways teams can use target scores to create clear readiness standards.

01
Onboarding graduation

A new agent works the onboarding folder and hits a 3.7 average before they're considered ramped. Ramp time becomes a measurable milestone rather than a vague timeline.

02
The team-lead gate

Clear the folder for a lead source before you're handed leads from it. One large team requires turning 5 of your own real calls into 5-star calls before an agent touches a live Zillow Flex lead. Use certification to help ensure agents are ready before they receive high-value lead sources.

03
ISA certification

A dedicated ISA folder worked against the Non-Licensed ISA standard, with the compliance guardrails in play on every attempt. Completing the certification can confirm readiness for live-transfer responsibilities.

04
Objection clearance by seat

Clear the commission folder before taking listing appointments. Clear the expired folder before working expireds. Certify the specific skill each role needs before high-stakes conversations.

05
Recertification after a slip

If performance on price objections declines, reassign focused practice. Not a performance plan. A refresher aimed at the one thing that's slipping.

06
The role play contest

Share one call as a link and compete on it. Set a shared score threshold so more agents can participate and improve.

AgentCompletedMasteredAvg rating
KP Karla Peña 9/9 3 3.7
JL Julian Ortiz 9/9 5 3.7
CF Cody Fisher 8/9 1 4.2 +1.4
MN Maya Nichols 6/9 1 3.6
1 - 4 of 42 agents · Zillow Flex Calls folder
Part 3 · The accountability layer

Make practice visible and accountable.

See attempts, scores, progress over time, and completed practice libraries for every agent.

Stop hoping that your team will practice more. Start monitoring the proof and celebrating the direct results.

Plans are tailored to your team size, training goals, manager capacity, and existing workflow.

Integrations

Shilo plugs into the tools you already use.

Setup takes about 5 minutes. After setup, Shilo analyzes supported recorded calls automatically and delivers insights in your workflow. You just make your calls and the feedback shows up.

See all integrations Don't see yours? Tell us. That's usually how the next one gets built.
Follow Up Boss
BoldTrail
Lofty
CINC
Sierra Interactive
GoHighLevel
Sure Send
Questions

How AI role play works.

The things agents and team leaders ask before they try it.

Shilo uses real-call context, such as buyer tone, objections, and flow, to make practice more relevant than generic scenarios. Most tools hand you a generic persona, and once you've beaten it a few times you've memorized it rather than learned anything.

Agents can repeat a scenario as often as needed. Improvement depends on the skill, scenario, and agent.

On the same scale and against the same three categories as a live call, typically within seconds. You also get it side by side with the original call, so you can see exactly what changed.

No. Shilo suggests the role plays that will move your score the most, pulled from your own coaching. Need discovery work? You practice discovery.

They can see how many times you ran each role play and what you scored. That's how folders and graduation gates work. You see the same numbers and the same target they do, so there's no surprise in it.

Yes, and it's one of the most common uses. Set a target score on the folder for that lead source. One large team requires turning 5 of your own real calls into 5-star calls before an agent touches a live Zillow Flex lead.

AI Role Play

Practice real conversations before the next live lead.

Practice the rough call on Shilo, not on your next lead. Run it back as many times as it takes, scored every time, until the words come easy.